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Omnichannel Commerce

Sell your products via various channels that are interconnected. Create an exceptional customer experience.


Omnichannel commerce is a strategy of selling your products through various channels (social media, marketplaces, phone, smart devices or offline stores) with all the information about your clients, products, shipping, and marketing consolidated into a unified system. This way, your clients' experiences should be unified regardless of the channel or channel chain they use.

The following capabilities of the nopCommerce platform will allow you creating an omnichannel commerce:


Multi-channel sales support

Integrations with Facebook and Instagram Shops, Google Shopping, Amazon, Wish, Target, Walmart, Zalando, and any other marketplaces allow customers to shop your products from any sales channels.

Multi-channel sales management and synchronizing information

nopCommerce integrations with POS, ERP, CRM, WMS, PIM systems (e.g., SAP, Microsoft Dynamics, Sage, Infor, and many others) allow merchants to automate all the routine processes (price management, synchronization with the warehouse, new product upload, etc.) and show your customers only the up-to-date information on prices and product availability in local showrooms or your warehouses.

nopCommerce integration with professional eCommerce marketing platforms and CRM systems allows online store owners to collect their clients' behavior and purchase data through all the sales channels as a basis to create efficient advertising campaigns.

Built-in advanced business reporting and analytics, as well as integrations with leading business intelligence systems, such as Microsoft Power BI, allows you to evaluate sales efficiency through different channels and set up hyper-personalization to offer relevant products and discounts based on each client's unique needs.

Synchronizing client data from different sales channels into a unified database will allow your customer support to start resolving a client's issue straight away, no questions asked, and your loyalty program will work the same way for offline and online sales. All of these will create an excellent customer experience and recognition of your brand's high quality.


Warehouse and shipping management

nopCommerce supports the multiple warehouse feature that can be configured individually. Stock conditions of all configured warehouses are always up-to-date with a real-time display of remaining stock, including offline sales.

You can also set up the delivery or pickup options convenient for clients, for instance:

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    Buy online, pick up in the store;

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    Delivery from the nearest store, which reduces the delivery time;

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    Buy in a store, home delivery (especially important with large or cumbersome products).

100% fulfillment of any business requirements

The open-source code and pluggable architecture of nopCommerce allows you to fulfill any business requirements for an eCommerce website, including creating seamless integrations with any third-party services.

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